Newspapers & The Power of Local

Community Connection + Content Relevance + Custom Targeting =  Consumer Activation

Trust 

In Print & Online, newspaper media has the highest level readership in the local marketplace. We reach local consumers: 

•    * At their home & workplace
•    * In their mailbox
•    * On their phone
•    * On their computer & in their inbox!

Let's look at the numbers:

1. 10 million adults used twitter in the past month. 165 million read a newspaper  in print or online in the past WEEK.

 2. Last year 3.2 billion coupons were redeemed in the U.S. More than 85% of coupons are distributed through newspapers. 

 3. The number 1 local website in each of the top 25 US markets is a newspaper website? In August 2010 more people consumed newspaper content each week (~71%) than accessed their Facebook page (<50%)!  

4. According to Google,  56% of the people who searched online for a product did so after seeing a print newspaper ad.– Google Study, 2010  

  5. 82% of adults took some action as a result of newspaper advertising in the last month.

On an average day:

► 100 million people read a newspaper in print or online

► 61 million watched any reality TV show

► 45 million visited Amazon.com